Barry L Smith


Advertising executive Barry L. Smith, 77, died on Wednesday, June 26, 2019 of natural causes at his home in Buford, Georgia.

Smith was born in Houston, Texas to parents Ivy and Georgia Smith [predeceased] and raised in Baytown, Texas. He graduated from Sam Houston College as an honor student in 1963, where he wrote for local publications Baytown Sun and Houston Post.

Upon graduation, Smith started his advertising career working with several local agencies as a copywriter. In 1971, he formed his first agency named Smith, Smith, Baldwin & Carlberg (SSB&C), which became the 5th largest firm in the Southwest.

In 1977, Smith sold his majority interest in SSB&C and accepted an offer to become a principal at W.B. Doner, one of the largest independent ad agencies in the U.S., in their Baltimore office.

In 1981, the entrepreneur bug bit Smith again and led him to found Smith, Burke & Azzam. Under his leadership, the agency was named Adweek's Southeast Agency of the Year, and Smith was recognized as one of the Top Ten Influencers in the 80s.

After a six-year run with Smith, Burke & Azzam, Barry became the Senior Vice President of Marketing for Choice Hotels. At Choice, Smith was the mastermind of Celebrities in a Suitcase, one of the most successful and recognizable advertising campaigns in lodging category history.

Following his retirement from Choice in 1999, Smith and his wife, Lynn, moved to Scottsdale, Arizona. He eventually formed another advertising agency to handle the marketing for Best Western International.

In 2003, Barry retired from the advertising business for good. He and Lynn focused their time on giving back to the community.

Eventually the Smiths moved to Georgia, where Barry spent the remainder of his life doing what he loved most: playing golf and being with Lynn.

Smith is survived by his wife, Diana Lynn Smith; daughter Stephanie Stadler and husband Jeff of Metairie, LA; daughter Ashley Eckert and husband Mark of Thompson Station, TN; daughter Whitney Smith of Los Angeles, CA; brother Gailand Smith and wife Nell Earp of Houston, TX; and three grandchildren, Katherine Stadler, Jackson Stadler and Austin Eckert.

Memorial service will be held on Saturday, August 3 at 2:00 p.m., at Desert Mission United Methodist Church, 7373 East Dixileta Drive, Scottsdale, Arizona.
To plant a tree in memory of Barry L Smith, please visit Tribute Store.
Published on July 24, 2019
Plant a tree in memory
of Barry
Plant a tree

Obituary published in


Print Guestbook

A place to share condolences and memories.

Share your condolences and special memories.
The guestbook expires on October 22, 2019.

4 posts

Sep 05, 2019
Am just smiling as am posting this because Elliot Olive Financial Company has made me and my family out of debts. It all started when i needed a loan of $50000usd to clear all my debt, so came across his email contact on the internet so I decided to apply for the loan from him and right now am very happy and great full for the help of Elliot Olive for giving me my loan,you can contact him now via email to get yours okay: OR OR
Joanne and Dwain Cox
Aug 03, 2019
We send our deepest sympathy to Lynn, Whitney, the rest of Barry's family and close friends.
Nancy Peake
Jul 31, 2019
A memorial tree was planted in memory of Barry L Smith.  Plant a tree
Mr Pendelis
Jul 31, 2019

Gooday Everyone, I am Mrs. Clency Dexter.I live in Florida and am a happy woman today, I want to thank MR PENDELIS WEALTH?because this loan offers, a GOD fearing man.(IT'S TRUE).you should all contact him

Kind regards